Africa – Pinned Media

creating impactful local audience stories in Africa and its diaspora

AFRICAN STORYTELLING

Diversity is the heart of our storytelling

At Pinned Media, we are committed to telling stories about Africa, Africans and historically African people in diaspora.

We mobilise these varied experiences to help brands and organisations to develop a clear understanding of how they can use storytelling and video in a manner that effectively engages African audiences across social media and other digital platforms.

Choosing Pinned Media is a decision to put the underreported, and often misrepresented stories of African communities around the world back in their own hands.

Let's tell your story!

Authenticity is Everything!

Pinned Media works by carefully crafting relationships with both influential stakeholders and grassroots individuals inside and outside of Africa who share our passion for the continent.

Through these relationships, we can identify unique opportunities that we can present to those wishing to create a presence in Africa or those wishing to expand their existing presence.We do this to facilitate greater engagement between Africa and the rest of the world.

WHAT WE OFFER

BRANDED CONTENT

In the modern day of saturated markets and apathetic audiences, having an identifiable voice has never been more important. With our Branded Content service, Pinned Media helps you to discover your own unique voice with which to tell your stories on the African continent.

We will help you craft your message, method of delivery and measure how impactful your influence is.

STORY DEVELOPMENT

The ingredients needed to create the most impactful story are not so obvious to identify and can be even more challenging to realise. With Pinned Media’s extensive networks in Africa, let us provide you with an angle that you probably did not imagine exploring.

Our sources range from influential individuals in some of the most well-known businesses on the continent to budding story creators on the ground who are brimming with meaningful ideas of how to contribute to a story to generate your desired impact.

CONTENT STRATEGY

Our content strategy is about giving you the direction to increase your engagement and visibility.

We will recommend which digital platforms are best suited for delivering your content, help you generate a buzz around your brand and collect information to show you what is working and what is not.

AUDIENCE BUILDING

First-mover advantage is an ethos that drives much of how we build audiences at Pinned Media.

This is a concept that helps us to capitalize on the fast-growing adoption rates throughout the African continent, because we believe that saying the same things as everyone else, in the same style will only add to the noise.

By focusing on new innovations and experimenting with new platforms and technologies, Pinned Media can help you to identify various opportunities to jump ahead of your competition and build an African audience before a platform or area becomes too crowded.

CREATIVE VIDEO PRODUCTION

At Pinned Media, we have taken the simple idea of video production and we have added creativity to it. Though simple is not a negative thing, to tell your story, we are not afraid to also be abstract figurative or poetic.

From a training video set in the style of reality TV to a metaphor comparing your service to space travel, you can be confident that whatever creative idea we have it will encompass what we know about your core message, goals in Africa and African audiences.

ACTIVATION CAMPAIGNS

We have taken the simple idea of video production and we have added creativity to it. Though simple is not a negative thing, to tell your story, we are not afraid to also be abstract figurative or poetic.

DIGITAL MARKETING

All our work for you would be for nothing if we cannot get the word out. So, a key objective at Pinned Media is engaging digital marketing customers and allowing them to interact with your brand through our servicing and delivery of digital media.

We optimise your content with clever Search Engine Optimisation strategies that should see you featured prominently on Google and other web browsers

DIGITAL COMMUNICATIONS

With our team’s extensive experience of journalism, public relations and marketing we can effectively help you to create, direct and coordinate online marketing efforts for your organization or business.

By mixing digital skills, traditional marketing practices and our bank of native speakers of the hundreds of languages found in Africa, trust Pinned Media to help solidify your business’ online presence and increase your footprint on the continent.

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Partnership & Sponsored content

Pin Africa

We develop and create digital content for our own storytelling platform, Pin Africa. Pin Africa reaches more the 350k people in Africa, Europe and the US every month over social media.

Through the partnerships, services and guidance we offer, institutions, public and private organisations and brands can also access these diverse stories and give a platform to voices and faces that are often overlooked.